Beaujolais Nouveau is a young, fruity, and fresh red wine that is made and released every year on the third Thursday of November – only 6-8 weeks after the grapes are harvested. Beaujolais Nouveau is a festive and fun wine – what the French call “vin de soif” – that is gulpable and easygoing.
Les Vins Georges Duboeuf is a family-owned winery in the heart of the Beaujolais region of France with a rich history of collaborating with artists to create iconic labels for Beaujolais Nouveau, a young fresh wine released every year on the third Thursday of November (November 16, 2017).
For many years, the wine was released every year with a different artist-designed label and the annual reveal of the label and design was almost as exciting as the wine itself. The different label designs reflected the fact that every year, Beaujolais Nouveau is a new and different wine – each bottling a unique expression of that vintage and a preview of what is to come.
It is in this spirit that we’ve decided to return to the tradition of artist-designed labels and that we are inviting artists from all over the U.S. to submit their own design that captures the joyous and exuberant qualities of Beaujolais Nouveau – all of the things that make it the perfect wine to share with friends, family, and loved ones – and a celebration unto itself.