Beaujolais Nouveau is a young, fruity, and fresh red wine that is made and released every year on the third Thursday of November – only 6-8 weeks after the grapes are harvested. Beaujolais Nouveau is a festive and fun wine – what the French call “vin de soif” – that is thirst-quenching and easy to drink. It is a wine that has become synonymous with Georges Duboeuf, as it was his incredible spirit and pride that made this “first wine of the harvest” an international sensation.
Les Vins Georges Duboeuf is the family owned-and-operated winery in the heart of the Beaujolais region of France that Georges founded in the early 1960s, with a rich history of collaborating with artists to create iconic labels for Beaujolais Nouveau.
For many years, the wine was released every year with a different artist-designed label and the annual reveal of the label and design was almost as exciting as the wine itself. The different label designs reflected the wine inside — Beaujolais Nouveau is a new and different wine each year and each bottling a unique expression of that vintage and a preview of what is to come.
It was in this spirit that, in 2017, Les Vins Georges Duboeuf held the first annual Beaujolais Nouveau Artist Label Competition. We continue this tradition and are again inviting artists from all over the U.S. to submit their own design that captures the joyous and exuberant qualities of Beaujolais Nouveau – all of the things that make it the perfect wine to share with friends, family, and loved ones. It is a celebration unto itself.